YOUR INTELLIGENCE · YOUR COPY · THE ONLY ONE LIKE IT
The newsletter nobody else
will ever read.
Each week, your team gets a personalized intelligence brief — written exclusively for your company, your competitors, and your market. Not a digest. Not a roundup. The only copy of itself.
Free brief in your inbox in under 2 minutes · No credit card
SAMPLE BRIEF · MONDAY 8:30 AM
Nike returns to a sport-first playbook under Elliott Hill
WSJ · 4 days ago
The strategy shift is now showing up in product: performance running back at the center, lifestyle dialed back, athletes and teams front again. Whether it rebuilds brand heat faster than On and Hoka are banking share is the whole question for the next two quarters.
PERSONALIZATION
Same story. Three perspectives.
Every person on your team gets a brief written for their role — the same underlying intelligence, framed three different ways.
THE STORY
Two enterprise SaaS vendors in your stack just posted SOC 2 Type II re-audits with material findings.
HOW VP OF SALES SEES IT
Your security questionnaire just got harder. Prospects in regulated verticals will ask whether those vendors touch their data — and “we’re reviewing it” loses deals. Get ahead of it before it surfaces in a procurement review.
2,000+
Sources monitored daily
Auto
From signal to brief
14 days
Free trial, no card
1:1
Personalized per employee
HOW IT WORKS
Built once for your company. Delivered weekly to your team.
01
We scan your industry
Regulatory filings, competitor moves, market signals, court actions. We monitor thousands of sources and filter for what actually affects your company.
02
We build a brief for YOUR business
Not generic news. Every article includes a specific “why it matters” analysis tied to your market position, competitors, and regulatory exposure.
03
Every employee gets their own version
Sales sees competitor moves. Finance sees market risk. Ops sees supply-chain shifts. Same intelligence, different lens — all from one signup.
SEE A REAL BRIEF
This is what lands in your inbox.
A sample brief for Nike — the same format, structure, and analysis your company would receive. Yours is built from your competitors and your market.
THE SPORTSWEAR BRIEF · NIKE · MONDAY 8:30 AM
On and Hoka extend their U.S. running-share lead as Nike’s comeback enters year two
Bloomberg · 2 days ago
On Holding posted another quarter of 30%+ constant-currency growth and Deckers’ Hoka again led its portfolio, both citing performance running and direct-to-consumer strength. Nike, under Elliott Hill, put its FY26 weight behind the Vomero and Pegasus Premium relaunches and kept rebuilding the wholesale doors (Foot Locker, Dick’s) it had exited during the DTC-first years.
Running is where Nike’s brand permission is strongest and where it ceded the most ground — On and Hoka grew in exactly the specialty channel Nike walked away from. The relaunches plus the wholesale re-entry are the two levers, and the window is the next two-to-three quarters: re-establish specialty-run credibility before On’s retail build-out and Hoka’s trail momentum compound, and the share story reverses; miss it, and “the reset” gets priced as a category retreat. The number to watch is sell-through at the re-opened doors, not shipments into them.
Sources: Bloomberg · On Holding results · Deckers results · Nike FY26 commentary
Footwear tariffs on Vietnam sourcing pressure the whole category’s 2026 margins
Reuters · 4 days ago
New U.S. tariffs on Vietnam-made footwear — where Nike sources roughly half its footwear — add cost pressure management has already flagged. Adidas and Hoka carry similar Vietnam exposure.
This is a category-wide shock, not a Nike-specific one — which is the point. Because Nike, Adidas and Hoka all lean on Vietnam, the margin hit is shared, so the real question isn’t who absorbs it but who has the pricing power to pass it through. Nike’s brand premium and the relaunched performance line give more room to take price than mid-tier rivals; the risk is doing it while still rebuilding wholesale trust. Sequence it right — price after the running relaunch re-earns shelf, not before.
Sources: Reuters · Nike FY26 earnings call · USTR tariff schedule
Nike's next earnings + Foot Locker's comps in the same window = the cleanest read on whether wholesale re-entry is converting to sell-through. Listen for management language shifting from “reset” to “growth.”
Illustrative sample · Your brief is generated from your company's real signals
FREE BRIEF
See your first brief before you sign up.
Tell us your company and we'll build a real intelligence brief and email it to you within 2 minutes. No signup. No credit card.
PRICING
Less than $3 per employee per week.
One transparent plan, three tiers. No hidden fees, no “contact us for a quote” until you actually want to.
Essentials · Whole company. Plus per-employee pricing from $0.40/mo.
- Weekly intelligence brief
- Per-employee personalization on Pro
- 14-day free trial · No card required
WHY THE ONLY COPY
Built for what you actually need to know.
| The Only Copy | Google Alerts | Generic newsletter | |
|---|---|---|---|
| Personalized to your company | Yes | No | No |
| Per-employee role variants | Yes | No | No |
| Filters for relevance, not volume | Yes | Volume only | Mostly volume |
| “Why it matters to you” analysis | Every item | Never | Sometimes |
| Reply-to-customize learning | Yes | No | No |
| Time to read | 6 min | 30+ min sifting | 15–25 min |
YOUR DATA STAYS YOURS
Built with privacy and security as defaults.
- ✓We never sell or share company information
- ✓Your data is not used to train third-party models
- ✓Hosted on US infrastructure (Vercel + Supabase)
- ✓All data encrypted in transit and at rest
The only intelligence newsletter your team will actually read.
Free for 14 days. Your first brief lands in your inbox in under 2 minutes.